Maintaining high-quality customer support and a strong bond between the business and the buyer is an effective way to increase overall sales and the likelihood of repeat customers. However, finding the ideal customer to advertise to in the first place is an equally important step. To begin the process of finding new customers, a company must first identify its ideal audience. Traits such as age, gender, ethnicity, and even economic class are good places to start, but they will not necessarily lead to an untapped community of perfect buyers; creating a relationship with the existing customer base is the best way to achieve reliable insights into what clients find attractive about a specific brand, product, or service compared to another.
Seeking out relevant host partners is a great way to meet new customers. For example, a seller of herbal teas might contact a local coffee shop and sponsor an event where free tea samples are given out. In this scenario, the coffee shop is an established business with its own customer base that is likely to express interest in herbal teas. Handing out free samples is a kind gesture, but developing a clearly defined, special offer with no strings attached will not only attract potential customers interested in the product, but will effectively establish a more personal bond between company and client.